Thinking of creating a software demonstration through a program like Camtasia? Or perhaps you’ll be discussing your product on a webinar. The secret to creating a truly engaging demonstration video is all in the planning. Taking the time to sit down and write a script for your screen presentation works to your advantage because:
it keeps your video short and to the point;
It’s an effective way to brainstorm visual content; and
a script helps you save time captioning your video later down the road.
Here are my three tips to writing an effective script for a product demonstration.
Tip #1: Determine the why.
Why are you creating this video? What is it that you want your viewer to learn?
Break down each video by learning outcomes. Start with a clear objective or a SMART goal. Follow my favorite formula:
The viewer will be able to do what, with what, and how well?
For example: using Adobe Audition, you will be able to add markers for easy visual syncing in Adobe AfterEffects.
Use your objective as your script’s blueprint.
Tip #2: Break it down!
Follow your learning objective and break it down into actionable steps. Whatever the learner needs to know, write it down!
Tip #3: Read it out loud and proud.
Whether you'll be the voice talent or not, it doesn’t matter. Before hitting record, take the time to read your script out loud. You’d be surprised at how seemingly well-written sentences sound awkward when spoken (see what I did there?)
Don’t bore your audience by talking off the cuff. Keep your demonstration short, and to the point to ensure a fully engaged audience, especially if you'll be hosting this presentation on social media. And don’t forget your call to action!