Udacity

Digital Marketing for Entrepreneurs 101

As as a new business owner, I was struggling with shiny object syndrome especially within the context of marketing my offerings online. And while I enjoyed social media personally, I found it difficult to use it professionally in a way that felt authentic.

"Help Wanted"

"Help Wanted"

Here I was creating and posting on various social platforms Instagram, Twitter, my Facebook page, even a Pinterest account. I experienced a few likes, shares, and follows here and there, but I felt a lack of vision, purpose... a plan! And I had trouble creating my quality content because I was so distracted by learning all the best practices of these channels. I needed to take a step back and develop a keen understanding of digital marketing as a whole, and develop a content strategy that felt more in alignment with my brand. You know the adage, "work smarter, not harder."

In order to accomplish this, I needed to find an immersive experience that gave me a bird’s eye view of the process. Something reasonably agnostic so I could walk away and apply the frameworks and best practices to suit my own needs.

I recalled an email that I had received from Udacity advertising a course they had on digital marketing. As someone that loves to learn by doing, and as an individual that genuinely enjoys picking up new skills online (I was a learning experience designer for many years, after all!) I did a little research, and I liked what I saw.

The Digital Marketing Nanodegree is for people like me: busy working professionals who crave experiential project-based learning experiences.  I felt that the combination of rich content, mentoring, project feedback, in addition to a Slack community filled with other learners all over the globe, met all of my learning objectives. This program isn’t a place to pick up a skill or two; this is a place to build a new vocation. Also, the price was right, so I signed up.

The Struggle...

The Struggle...

I’m about 25% through with the course, and it has exceeded my expectations. I think it’s important to note that there are a lot of misconceptions about digital marketing out there, some of which I believed to be true. Digital marketing isn't all about social media. Yes, having a social media presence is one piece of the puzzle, but digital marketing is about creating an online presence with quality content and a clear message, so your target audience:

  1. can find you,
  2. fall in love with your product or service, and...
  3. buy your stuff and/or hire you!

Of course, that sounds simpler than it is, which is why I highly recommend the Udacity Digital Marketing course if you’re looking to do it yourself or possibly change careers with a pretty high-demand skill set. I’m excited to share more about my experience in a future post!

Kirsten

Kirsten

Save time and money by creating a compelling brand optimization content strategy in alignment with your business goals and your user's needs. The Evokery is here to help you get your story out of your head and into their hearts. Curious? Then let's chat!